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Fostering Brand Community Through Social Media

Om Fostering Brand Community Through Social Media

Focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781606499405
  • Bindende:
  • Paperback
  • Sider:
  • 90
  • Utgitt:
  • 28. februar 2016
  • Dimensjoner:
  • 229x152x5 mm.
Leveringstid: 2-4 uker
Forventet levering: 23. mai 2025

Beskrivelse av Fostering Brand Community Through Social Media

Focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities.

Brukervurderinger av Fostering Brand Community Through Social Media



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