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From Dental Floss To Guitar Strings

- Successful Grassroots Product Launches

av John Spencer
From Dental Floss To Guitar Strings av John Spencer
Om From Dental Floss To Guitar Strings

FROM DENTAL FLOSS TO GUITAR STRINGS SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE® Floss and ELIXIR® Guitar Strings. Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781647197070
  • Bindende:
  • Hardback
  • Sider:
  • 274
  • Utgitt:
  • 15. oktober 2021
  • Dimensjoner:
  • 152x229x16 mm.
  • Vekt:
  • 522 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 17. februar 2025

Om John Spencer

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Beskrivelse av From Dental Floss To Guitar Strings

FROM DENTAL FLOSS TO GUITAR STRINGS
SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES
Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE® Floss and ELIXIR® Guitar Strings.
Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.

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