Utvidet returrett til 31. januar 2024

Frugal Innovation and the New Product Development Process

- Insights from Indonesia

Om Frugal Innovation and the New Product Development Process

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367029319
  • Bindende:
  • Hardback
  • Sider:
  • 270
  • Utgitt:
  • 17. januar 2019
  • Dimensjoner:
  • 241x164x18 mm.
  • Vekt:
  • 534 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 28. november 2024

Beskrivelse av Frugal Innovation and the New Product Development Process

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

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