Utvidet returrett til 31. januar 2024

Global Advertising, Attitudes, and Audiences

Om Global Advertising, Attitudes, and Audiences

This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780415875974
  • Bindende:
  • Hardback
  • Sider:
  • 168
  • Utgitt:
  • 21. oktober 2010
  • Dimensjoner:
  • 159x231x17 mm.
  • Vekt:
  • 428 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 28. november 2024

Beskrivelse av Global Advertising, Attitudes, and Audiences

This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

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