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Global Observations of the Influence of Culture on Consumer Buying Behavior

Om Global Observations of the Influence of Culture on Consumer Buying Behavior

Discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781522527275
  • Bindende:
  • Hardback
  • Sider:
  • 375
  • Utgitt:
  • 13 juli 2017
  • Dimensjoner:
  • 227x291x32 mm.
  • Vekt:
  • 1260 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 25 oktober 2024

Beskrivelse av Global Observations of the Influence of Culture on Consumer Buying Behavior

Discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers.

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