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Go Figure! New Directions in Advertising Rhetoric

Om Go Figure! New Directions in Advertising Rhetoric

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780765618016
  • Bindende:
  • Hardback
  • Sider:
  • 336
  • Utgitt:
  • 15. desember 2007
  • Dimensjoner:
  • 152x229x24 mm.
  • Vekt:
  • 612 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 16. mai 2025

Beskrivelse av Go Figure! New Directions in Advertising Rhetoric

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.

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