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Grounded Theory

- A Practical Guide for Management, Business and Market Researchers

Om Grounded Theory

Represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. This title offers an overview of qualitative methods in general and locates grounded theory in this context.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780761966821
  • Bindende:
  • Hardback
  • Sider:
  • 186
  • Utgitt:
  • 17. mai 2002
  • Dimensjoner:
  • 156x234x19 mm.
  • Vekt:
  • 440 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 17. september 2025

Beskrivelse av Grounded Theory

Represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. This title offers an overview of qualitative methods in general and locates grounded theory in this context.

Brukervurderinger av Grounded Theory



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