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Bok, Hardback
2-4 uker
1 813

Om Influencer Marketing

This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

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Språk:
Engelsk

ISBN:
9781032907185

Forlag:
Taylor & Francis Ltd

Bindende:
Hardback

Sider:
256

Utgitt:
16. desember 2024

Dimensjoner:
174x246x0 mm.

Vekt:
453 g.

1 813
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Leveringstid: 2-4 uker

Forventet levering: 26. mai 2025

Beskrivelse av Influencer Marketing

This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Brukervurderinger av Influencer Marketing

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