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Information Asymmetry in Online Advertising

Om Information Asymmetry in Online Advertising

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367652128
  • Bindende:
  • Hardback
  • Sider:
  • 210
  • Utgitt:
  • 30. september 2021
  • Dimensjoner:
  • 156x234x0 mm.
  • Vekt:
  • 308 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 18. august 2025

Beskrivelse av Information Asymmetry in Online Advertising

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

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