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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Om Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781781900161
  • Bindende:
  • Hardback
  • Sider:
  • 350
  • Utgitt:
  • 5. september 2012
  • Dimensjoner:
  • 158x233x33 mm.
  • Vekt:
  • 662 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. september 2025

Beskrivelse av Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

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