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Key Account Management in Business-to-Business Markets

- An Assessment of its Economic Value

Om Key Account Management in Business-to-Business Markets

Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783835005174
  • Bindende:
  • Paperback
  • Sider:
  • 294
  • Utgitt:
  • 26 september 2006
  • Utgave:
  • 2006
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 454 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 25 juli 2024

Beskrivelse av Key Account Management in Business-to-Business Markets

Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies.

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