KnowThis Marketing Case Studies

KnowThis: Marketing Case Studies is an extremely affordable book containing ten cases written by a marketing professor. For educators, the material in these case studies offers enhanced coverage of important marketing concepts and can be useful for both in-class activities or out-of-class assignments. For students and others who are new to marketing, these ten cases examine the decisions marketers, across a number of industries, often confront in a variety of real-world marketing situations. Cases: Athletes AttireThe Always-On-Time Delivery CompanyCalifornia PlaysetsSnappy SnacksThe Sleek SkierUsers SpeakThe Perfect Pasta Producers of PittsburghFour Falls Coffee CompanyPA Document SystemsVisionary Health Products