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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Om Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780071458979
  • Bindende:
  • Hardback
  • Sider:
  • 224
  • Utgitt:
  • 16 juli 2006
  • Dimensjoner:
  • 162x239x22 mm.
  • Vekt:
  • 496 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 26 oktober 2024

Beskrivelse av Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

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