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Lifestyle Market Segmentation

Om Lifestyle Market Segmentation

Based upon the author's 30 years of marketing and teaching experience, this book aims to explain the process of market segmentation and its applications. This text goes beyond the demographic and/or geographic categories to get at the whys of customer behaviour, carefully reviewing every facet, from theory to the exploration of applications.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780789028686
  • Bindende:
  • Hardback
  • Sider:
  • 200
  • Utgitt:
  • 12. september 2006
  • Dimensjoner:
  • 156x216x20 mm.
  • Vekt:
  • 530 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 21. mai 2025

Beskrivelse av Lifestyle Market Segmentation

Based upon the author's 30 years of marketing and teaching experience, this book aims to explain the process of market segmentation and its applications. This text goes beyond the demographic and/or geographic categories to get at the whys of customer behaviour, carefully reviewing every facet, from theory to the exploration of applications.

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