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Management and Creativity

- From Creative Industries to Creative Management

Om Management and Creativity

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781405119962
  • Bindende:
  • Paperback
  • Sider:
  • 224
  • Utgitt:
  • 21. august 2006
  • Dimensjoner:
  • 173x246x12 mm.
  • Vekt:
  • 416 g.
  • BLACK NOVEMBER
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Leveringstid: Ukjent

Beskrivelse av Management and Creativity

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.

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