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Managing Market Relationships

- Methodological and Empirical Insights

Om Managing Market Relationships

Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780815390404
  • Bindende:
  • Hardback
  • Sider:
  • 246
  • Utgitt:
  • 20. november 2017
  • Dimensjoner:
  • 156x234x0 mm.
  • Vekt:
  • 620 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 7. april 2025

Beskrivelse av Managing Market Relationships

Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

Brukervurderinger av Managing Market Relationships



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