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Managing Public Relations and Brand Image through Social Media

del av Advances in Marketing, Customer Relationship Management, and E-Services-serien

Managing Public Relations and Brand Image through Social Media
Om Managing Public Relations and Brand Image through Social Media

Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation's visibility and reputation.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781522503323
  • Bindende:
  • Hardback
  • Sider:
  • 353
  • Utgitt:
  • 16 mai 2016
  • Dimensjoner:
  • 226x290x31 mm.
  • Vekt:
  • 1242 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

Beskrivelse av Managing Public Relations and Brand Image through Social Media

Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation's visibility and reputation.

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