Managing Tourism Enterprises

Managing Tourism Enterprises: Start-up, Growth and Adaptability brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. Managing Tourism Enterprises describes and includes essential business planning and teaching tools including: feasibility analysis, marketing plan, and strategic planning toolslecture slides for each chaptercase studies with each chapterquiz and test questionsThis is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; Postgraduate students undertaking courses specific to strategy and performance of tourism firms.