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Market Research Methods in the Sports Industry

Om Market Research Methods in the Sports Industry

Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781837534470
  • Bindende:
  • Hardback
  • Sider:
  • 232
  • Utgitt:
  • 14. april 2025
  • Utgave:
  • 2
  • Dimensjoner:
  • 152x229x16 mm.
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Market Research Methods in the Sports Industry provides a comprehensive elaboration of market research methods currently used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon a range of updated, real-life case studies.

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