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Marketing Big Oil: Brand Lessons from the World's Largest Companies

Om Marketing Big Oil: Brand Lessons from the World's Largest Companies

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781137389169
  • Bindende:
  • Hardback
  • Sider:
  • 153
  • Utgitt:
  • 4 juli 2014
  • Dimensjoner:
  • 224x144x16 mm.
  • Vekt:
  • 326 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15 oktober 2024

Beskrivelse av Marketing Big Oil: Brand Lessons from the World's Largest Companies

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

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