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Marketing Competences and Strategic Flexibility in China

av Y. Wang
Om Marketing Competences and Strategic Flexibility in China

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780230013506
  • Bindende:
  • Hardback
  • Sider:
  • 261
  • Utgitt:
  • 1. desember 2006
  • Dimensjoner:
  • 162x218x20 mm.
  • Vekt:
  • 456 g.
  På lager
Leveringstid: 4-8 virkedager
Forventet levering: 3. januar 2025

Beskrivelse av Marketing Competences and Strategic Flexibility in China

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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