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Marketing in the Emerging Markets of Central and Eastern Europe

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Om Marketing in the Emerging Markets of Central and Eastern Europe

The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781403947505
  • Bindende:
  • Hardback
  • Sider:
  • 160
  • Utgitt:
  • 7 juni 2005
  • Dimensjoner:
  • 140x216x14 mm.
  • Vekt:
  • 375 g.
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Leveringstid: 2-4 uker
Forventet levering: 23 oktober 2024

Beskrivelse av Marketing in the Emerging Markets of Central and Eastern Europe

The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

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