Utvidet returrett til 31. januar 2024

Media Competition and Coexistence

- The Theory of the Niche

Om Media Competition and Coexistence

The central question underlying the theory and data presented in the chapters of this book is: how is it that media firms, as well as entire industries exist and persist over time despite what often seems to be intense competition for resources, such as audiences and advertisers?

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780805837872
  • Bindende:
  • Hardback
  • Sider:
  • 158
  • Utgitt:
  • 1. september 2002
  • Dimensjoner:
  • 152x229x12 mm.
  • Vekt:
  • 386 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 29. november 2024

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The central question underlying the theory and data presented in the chapters of this book is: how is it that media firms, as well as entire industries exist and persist over time despite what often seems to be intense competition for resources, such as audiences and advertisers?

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