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Mobile Commerce

- How it Contrasts, Challenges and Enhances Electronic Commerce

Om Mobile Commerce

The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. The authors integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781606498446
  • Bindende:
  • Paperback
  • Sider:
  • 81
  • Utgitt:
  • 30. november 2015
  • Dimensjoner:
  • 228x151x14 mm.
  • Vekt:
  • 148 g.
Leveringstid: 2-4 uker
Forventet levering: 26. mai 2025

Beskrivelse av Mobile Commerce

The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. The authors integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.

Brukervurderinger av Mobile Commerce



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