MS-61 Consumer Behaviour

MS-61 Consumer Behaviour

Topics Covered
Block 1 - Consumer Behaviour - Issues and Concepts
Unit 1 - Consumer Behaviour - Nature, Scope and Applications
Unit 2 - Consumer Behaviour and Lifestyle Marketing
Unit 3 - Organisational Buying Behaviour
Block 2 - Individual Influences on Buying Behaviour
Unit 1 - Perceptions
Unit 2 - Consumer Motivation and Involvement
Unit 3 - Attitude and Attitude Change
Unit 4 - Learning and Memory
Unit 5 - Personality and Self-Concept
Block 3 - Group Influences on Consumer Behaviour
Unit 1 - Reference Group Influence and Group Dynamics
Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles
Unit 3 - Culture and Subculture influences
Block 4 - The Buying Process
Unit 1 - Problem Recognition and Information Search Behaviour
Unit 2 - Information Processing
Unit 3 - Alternative Evaluation in Buying Decisions
Unit 4 - Purchase Process & Post-Purchase Behaviour
Block 5 - Modelling Buyer Behaviour
Unit 1 - Early Models
Unit 2 - Howard Sheth Model
Unit 3 - Recent Developments in Modelling Consumer Behaviour
Total Question Papers Solved-0, Unsolved-4
June (2020-2021)
December (2020-2021)