Utvidet returrett til 31. januar 2025

Multinationals and Global Consumers

- Tension, Potential and Competition

Om Multinationals and Global Consumers

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781137307286
  • Bindende:
  • Hardback
  • Sider:
  • 263
  • Utgitt:
  • 14. november 2013
  • Dimensjoner:
  • 217x143x22 mm.
  • Vekt:
  • 462 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 27. desember 2024
Utvidet returrett til 31. januar 2025

Beskrivelse av Multinationals and Global Consumers

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

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