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New Dimensions in Marketing/Quality-of-Life Research

Om New Dimensions in Marketing/Quality-of-Life Research

Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780899308869
  • Bindende:
  • Hardback
  • Sider:
  • 400
  • Utgitt:
  • 19 mai 1995
  • Dimensjoner:
  • 156x235x25 mm.
  • Vekt:
  • 822 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

Beskrivelse av New Dimensions in Marketing/Quality-of-Life Research

Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.

Brukervurderinger av New Dimensions in Marketing/Quality-of-Life Research



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