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Policy and Marketing Strategies for Digital Media

Om Policy and Marketing Strategies for Digital Media

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital mediaΓÇÖs innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780415747714
  • Bindende:
  • Hardback
  • Sider:
  • 326
  • Utgitt:
  • 28. april 2014
  • Dimensjoner:
  • 153x235x22 mm.
  • Vekt:
  • 594 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 20. januar 2025
Utvidet returrett til 31. januar 2025
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Beskrivelse av Policy and Marketing Strategies for Digital Media

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital mediaΓÇÖs innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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