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Political Branding Strategies

- Campaigning and Governing in Australian Politics

Om Political Branding Strategies

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781137580283
  • Bindende:
  • Hardback
  • Sider:
  • 146
  • Utgitt:
  • 3. desember 2015
  • Utgave:
  • 12015
  • Dimensjoner:
  • 147x225x21 mm.
  • Vekt:
  • 344 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 20. januar 2025

Beskrivelse av Political Branding Strategies

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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