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Popular Music as Promotion

- Music and Branding in the Digital Age

Om Popular Music as Promotion

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780745692210
  • Bindende:
  • Hardback
  • Sider:
  • 216
  • Utgitt:
  • 25 november 2016
  • Dimensjoner:
  • 152x231x25 mm.
  • Vekt:
  • 386 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 23 juli 2024

Beskrivelse av Popular Music as Promotion

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

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