Utvidet returrett til 31. januar 2025

Positioning Theory and Strategic Communication

- A new approach to public relations research and practice

Om Positioning Theory and Strategic Communication

This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780415532631
  • Bindende:
  • Hardback
  • Sider:
  • 242
  • Utgitt:
  • 6. juni 2014
  • Dimensjoner:
  • 155x242x19 mm.
  • Vekt:
  • 496 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 7. desember 2024

Beskrivelse av Positioning Theory and Strategic Communication

This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

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