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Principles of Strategic Communication

Om Principles of Strategic Communication

Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367432478
  • Bindende:
  • Hardback
  • Sider:
  • 342
  • Utgitt:
  • 9. juli 2021
  • Dimensjoner:
  • 178x254x0 mm.
  • Vekt:
  • 811 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 17. juli 2025

Beskrivelse av Principles of Strategic Communication

Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.

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