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Promotional Practices and Perspectives from Emerging Markets

Om Promotional Practices and Perspectives from Emerging Markets

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781032269146
  • Bindende:
  • Hardback
  • Sider:
  • 262
  • Utgitt:
  • 5 september 2022
  • Dimensjoner:
  • 156x18x234 mm.
  • Vekt:
  • 562 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 11 juni 2024

Beskrivelse av Promotional Practices and Perspectives from Emerging Markets

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

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