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Public Relations as Public Diplomacy

- The Royal Bank of Canada's Monthly Letter, 1943-2003

Om Public Relations as Public Diplomacy

This is a study of the Royal Bank of Canadäs Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781032175249
  • Bindende:
  • Paperback
  • Sider:
  • 80
  • Utgitt:
  • 30 september 2021
  • Dimensjoner:
  • 138x216x0 mm.
  • Vekt:
  • 104 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 11 oktober 2024

Beskrivelse av Public Relations as Public Diplomacy

This is a study of the Royal Bank of Canadäs Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

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