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Qualitative Methods for Marketplace Research

Om Qualitative Methods for Marketplace Research

Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780761922704
  • Bindende:
  • Paperback
  • Sider:
  • 272
  • Utgitt:
  • 20. april 2001
  • Dimensjoner:
  • 152x228x13 mm.
  • Vekt:
  • 370 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 17. september 2025

Beskrivelse av Qualitative Methods for Marketplace Research

Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.

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