Utvidet returrett til 31. januar 2024

Relationship Marketing Fundamentals

Om Relationship Marketing Fundamentals

Relationship Marketing, through Customer Relationship Management (CRM) applications, is a practice guided by marketing philosophy and strategies. It is applicable through technological support, and is at the threshold of the areas of Administration and Information Technology. In order to better understand the attributes required for the effectiveness of these practices, with a greater organisational scope, and greater capacity for information on customer behaviour, it is necessary to understand that CRM is not limited to technological support, but constitutes a business philosophy and lasting relationships with customers. This book presents in a simplified way the foundations on which CRM is based.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9786206297994
  • Bindende:
  • Paperback
  • Sider:
  • 84
  • Utgitt:
  • 31. juli 2023
  • Dimensjoner:
  • 150x6x220 mm.
  • Vekt:
  • 143 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 23. november 2024

Beskrivelse av Relationship Marketing Fundamentals

Relationship Marketing, through Customer Relationship Management (CRM) applications, is a practice guided by marketing philosophy and strategies. It is applicable through technological support, and is at the threshold of the areas of Administration and Information Technology. In order to better understand the attributes required for the effectiveness of these practices, with a greater organisational scope, and greater capacity for information on customer behaviour, it is necessary to understand that CRM is not limited to technological support, but constitutes a business philosophy and lasting relationships with customers. This book presents in a simplified way the foundations on which CRM is based.

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