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Rethinking Business Anthropology

- Cultural Strategies in Marketing and Management

Om Rethinking Business Anthropology

Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781906093907
  • Bindende:
  • Hardback
  • Sider:
  • 232
  • Utgitt:
  • 1 mai 2013
  • Dimensjoner:
  • 157x242x18 mm.
  • Vekt:
  • 490 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22 oktober 2024

Beskrivelse av Rethinking Business Anthropology

Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

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