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Rivalry and Group Behavior Among Consumers and Brands

- Comparisons In and Out of the Sport Context

Om Rivalry and Group Behavior Among Consumers and Brands

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783030852443
  • Bindende:
  • Hardback
  • Sider:
  • 136
  • Utgitt:
  • 18. september 2021
  • Utgave:
  • 12021
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 343 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 9. oktober 2025

Beskrivelse av Rivalry and Group Behavior Among Consumers and Brands

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.

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