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Sales Forecasting Management

- A Demand Management Approach

Om Sales Forecasting Management

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781412905718
  • Bindende:
  • Paperback
  • Sider:
  • 368
  • Utgitt:
  • 8. februar 2005
  • Utgave:
  • 2
  • Dimensjoner:
  • 153x229x19 mm.
  • Vekt:
  • 516 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22. september 2025

Beskrivelse av Sales Forecasting Management

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,

Brukervurderinger av Sales Forecasting Management



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