Utvidet returrett til 31. januar 2025

Services Marketing

- Text and Cases

Om Services Marketing

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780230520936
  • Bindende:
  • Paperback
  • Sider:
  • 376
  • Utgitt:
  • 30. desember 2008
  • Utgave:
  • 32008
  • Dimensjoner:
  • 189x243x22 mm.
  • Vekt:
  • 712 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. desember 2024

Beskrivelse av Services Marketing

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Brukervurderinger av Services Marketing



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