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Social Marketing in the 21st Century

Om Social Marketing in the 21st Century

Offers applications for a contemporary approach to social and behavioural change through social marketing. This book encourages social marketers to think beyond the "downstream" market of individuals whose behaviour they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781412916332
  • Bindende:
  • Hardback
  • Sider:
  • 280
  • Utgitt:
  • 15. februar 2006
  • Dimensjoner:
  • 152x228x19 mm.
  • Vekt:
  • 510 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 17. september 2025

Beskrivelse av Social Marketing in the 21st Century

Offers applications for a contemporary approach to social and behavioural change through social marketing. This book encourages social marketers to think beyond the "downstream" market of individuals whose behaviour they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes.

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