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Statistical Modeling for Management

Om Statistical Modeling for Management

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most widely used quantitative measurements and statistical techniques in marketing.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780761970125
  • Bindende:
  • Paperback
  • Sider:
  • 256
  • Utgitt:
  • 12. februar 2008
  • Dimensjoner:
  • 241x172x17 mm.
  • Vekt:
  • 446 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. september 2025

Beskrivelse av Statistical Modeling for Management

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most widely used quantitative measurements and statistical techniques in marketing.

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