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Strategic Marketing Management

- A Process Based Approach

Om Strategic Marketing Management

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781844800001
  • Bindende:
  • Paperback
  • Sider:
  • 512
  • Utgitt:
  • 18. november 2009
  • Utgave:
  • Dimensjoner:
  • 195x260x23 mm.
  • Vekt:
  • 1066 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 20. januar 2025

Beskrivelse av Strategic Marketing Management

Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR).

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