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Strategic Marketing Management

Om Strategic Marketing Management

Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780750659383
  • Bindende:
  • Paperback
  • Sider:
  • 882
  • Utgitt:
  • 30. november 2004
  • Utgave:
  • 3
  • Dimensjoner:
  • 209x278x43 mm.
  • Vekt:
  • 2406 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. september 2025

Beskrivelse av Strategic Marketing Management

Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

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