The Authenticity Complex

A decade ago, in her critically acclaimed bestseller The Art of Choosing, Sheena Iyengar transformed our understanding of how we make choices in a world of growing complexity and plenty. Now, in Find Your Blue she digs deep into the world of authenticity - that web of concepts, commitments and practices shaped and re-shaped by our own evolving beliefs. Although we have accumulated vast empirical knowledge about the world and its inhabitants, we are nonetheless more confused and unsettled than ever before. Why do our surroundings and our lives seem less and less comprehensible? In response to this strange predicament, we're turning to authenticity to hold us together and steadily move us forward. Partly a memoir told by a blind, Indian-American female social scientist, Find Your Blue is also a scientific exploration of the idea of authenticity. In this remarkable, unique book, Sheena Iyengar dares to ask the questions many of us seek to avoid - 'Who am I?' And, given who I am, what should I choose? Using techniques developed and tested in her own lab, this extraordinary work will show readers how to think bigger about authenticity and creatively construct a larger, more authentic sense of who they really are.