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The Conquest of Cool

- Business Culture, Counterculture, and the Rise of Hip Consumerism

Om The Conquest of Cool

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780226260129
  • Bindende:
  • Paperback
  • Sider:
  • 322
  • Utgitt:
  • 1 desember 1998
  • Dimensjoner:
  • 229x159x18 mm.
  • Vekt:
  • 456 g.
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Leveringstid: 4-7 virkedager
Forventet levering: 27 september 2024

Beskrivelse av The Conquest of Cool

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

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