Utvidet returrett til 31. januar 2024

The Consumer Insights Handbook

- Unlocking Audience Research Methods

Om The Consumer Insights Handbook

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781538145524
  • Bindende:
  • Paperback
  • Sider:
  • 248
  • Utgitt:
  • 18. juni 2021
  • Dimensjoner:
  • 255x177x19 mm.
  • Vekt:
  • 480 g.
  • BLACK NOVEMBER
  På lager
Leveringstid: 4-7 virkedager
Forventet levering: 14. november 2024

Beskrivelse av The Consumer Insights Handbook

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

Brukervurderinger av The Consumer Insights Handbook



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