The Double Happiness Cookbook

CELEBRATED CHEF: Lui is one of Toronto's up-and-coming young chefs and restaurateurs with a number of successful ventures in the city (like Kanpai Snack Bar, Yatai Japanese Street Food, Shook Noodle, La Brea Food, Fat Rabbit, Makan Noodle Bar, and Popa) and more in development.
MEDIAGENIC: Lui has a lot of media experience and is the host of a video series, Soulful Food Stories, that has hundreds of thousands of views. As noted in the marketing points, we expect that he will get a lot of good media in Toronto, with some national media as well.
GREAT DESIGN: The book is going to be chock full of colour and imagery reflecting the joy Lui finds in making meals, playing hip-hop, and looking for the latest trendy runners. The food shots are fantastic -- he really knows how to make food look great.
DYNAMO: Lui is always working on something new -- a new restaurant, new videos, new food stylings, and therefor he is always a part of the media and food scene. He is young and here to stay, so the book will have a long life.