The Glossary of Marketing Management

"The Glossary of Marketing Management" is an indispensable companion for marketers, business professionals, and students seeking to navigate the dynamic realm of marketing. This comprehensive dictionary boasts an impressive collection of over 870 carefully curated definitions, offering a deep dive into the language of marketing.
Within the pages of this expertly crafted volume, readers will find a wealth of insights and explanations covering a wide range of marketing concepts. From foundational principles to cutting-edge strategies, this dictionary leaves no major marketing term unexplored.