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The Handbook of International Advertising Research

Om The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781444332377
  • Bindende:
  • Hardback
  • Sider:
  • 656
  • Utgitt:
  • 21. mars 2014
  • Dimensjoner:
  • 254x183x36 mm.
  • Vekt:
  • 1146 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 31. mars 2025

Beskrivelse av The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

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